Master Inbound

Tips for Insourcing Content Creation [Video]
Tips for Insourcing Content Creation [Video]

As you begin to lay the groundwork of your Inbound strategy, content will become increasingly important. After all, it is the basis of the Inbound methodology. But how does an already busy business find the time to create content? And where do those topics come from? 

Content creation doesn't have to be a dreaded task, and it doesn't have to be outsourced and handled by a third party. Here, Shannon walks through some key considerations for "Insourcing" your content creation, and putting the power in the hands of your employees.

In this video, you'll learn simple ways to uncover subject matter for your content, and strategies to engage employees to create content which can be purposed for lead generation. Don't worry - it can all be easily implemented to fit into an organization of any kind.

Where will you look first to determine what topics your content will cover? How will you set goals for your content creation process? Let us know how your insourcing is going in the comments below!

PS. Want to learn more about how Insourcing is taking over the content world? Check out these articles:

Shannon Good
Shannon Good

Shannon is a passionate Inbound Marketing Specialist at Savvy Panda, a web design and marketing firm focused on crafting unique strategies to build businesses through earned and owned attention.

After graduating from Colorado State University with a Bachelor's in Communication Studies, Shannon developed a passion for digital media while working in online advertising. Since then, she has happily transitioned into the Inbound realm where she enjoys utilizing social media communication, content creation, and community building to achieve excellence. You can find her on Twitter, LinkedIn, and 


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