As you begin to lay the groundwork of your Inbound strategy, content will become increasingly important. After all, it is the basis of the Inbound methodology. But how does an already busy business find the time to create content? And where do those topics come from?
Content creation doesn't have to be a dreaded task, and it doesn't have to be outsourced and handled by a third party. Here, Shannon walks through some key considerations for "Insourcing" your content creation, and putting the power in the hands of your employees.
In this video, you'll learn simple ways to uncover subject matter for your content, and strategies to engage employees to create content which can be purposed for lead generation. Don't worry - it can all be easily implemented to fit into an organization of any kind.
Where will you look first to determine what topics your content will cover? How will you set goals for your content creation process? Let us know how your insourcing is going in the comments below!
PS. Want to learn more about how Insourcing is taking over the content world? Check out these articles:
- In-source or Outsource Content Marketing? by the Content Marketing Institute
- Why Insourcing is the Next Social Media and Content Marketing Trend by Convince and Convert
- Insourcing Your Content Marketing: Should You Take on the Challenge? by Marketing Trenches