Master Inbound

Incorporating Buyer Personas Into Your Strategy
Incorporating Buyer Personas Into Your Strategy

As a marketer or business owner, you're likely familiar with the concept of a target audience. We've been told repeatedly that no product can appeal to everyone, and every business should market to a select group of individuals.

Although it's important to segment any market and identify potential buyers, the traditional concept of target audience identification leaves many critical aspects of consumer behavior aside. Buyer personas have emerged as a more holistic way to approach the process of customer-focused marketing, and play an integral role in building a comprehensive Inbound strategy.

Here, Shannon explores what goes into the building of a Buyer Persona, and explores multiple scenarios which help to illustrate the picture of just how diverse customer motivations can be. 


To learn more about how to develop a buyer persona, check out the resources below:

Image credit: http://www.flickr.com/photos/greghickman/4306344519/sizes/m/in/photostream/

 

Shannon Good
Shannon Good

Shannon is a passionate Inbound Marketing Specialist at Savvy Panda, a web design and marketing firm focused on crafting unique strategies to build businesses through earned and owned attention.

After graduating from Colorado State University with a Bachelor's in Communication Studies, Shannon developed a passion for digital media while working in online advertising. Since then, she has happily transitioned into the Inbound realm where she enjoys utilizing social media communication, content creation, and community building to achieve excellence. You can find her on Twitter, LinkedIn, and 

 

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