Master Inbound

Frequently Asked Questions

  • What makes Master Inbound different from other Inbound learning resources (like HubSpot Academy)?
    In addition to educational course content, every Master Inbound lesson is accompanied by worksheets and/or templates to help members apply the acquired knowledge directly to their business.

    Members also receive individual or small group consulting sessions along with access to a members-only "ask an expert" forum where they can ask questions and discuss new concepts with Inbound professionals.

    Finally, Master Inbound members get complimentary access to HootSuite Pro for one year and HootSuite University for month. These give members access to an incredible pool of additional Inbound Marketing learning materials.

  • When do classes start?
    Today! Or tomorrow, or the next day. All Master Inbound courses are offered in an on-demand format to facilitate your learning experience. Watch at your leisure, share them with employees and coworkers, and keep coming back to see new content being uploaded. 

    Once your a member, you will have unlimited lifetime access to our ever-growing course! 

    We also are always listening live on Twitter with the #InboudEDU topic, so feel free to tweet us as you learn.

  • What specific topics does this course cover?
    The Master Inbound syllabus covers all aspects of Inbound Marketing, beginning with strategy and stretching all the way out to analytics and analysis. We break the course into core sections: Attracting visitors to your site, Converting visitors into leads, and Converting leads into paying customers. If you'd like to see a copy of our course outline, please request one by contacting Shannon[AT] or give us a ring at (414) 431-8615 x1008

  • What is included in this course?
    Upon registering for Master Inbound, you'll be granted lifetime access to our ever-growing library of Inbound Marketing educational courses and lessons. Lessons are offered in video format and we add new lessons every single week. Additionally, each video lesson is accompanied by an additional 3rd party related video and blog posts. Lastly, the lessons also have worksheets, templates and documents that you can use to start applying lesson topics to your actual business.

    You will also get access to our "Ask an Expert" Q&A section where you can ask any questions, problems or ideas you may have while implementing your Inbound Marketing strategy. This is an amazing resource to get some personal inbound advice and coaching.

    Additionally, we have curated amazing Resources and Tools from all over the web to point you in the right direction for understanding and implementing an Inbound strategy.

  • What does the member section look like? 
    Let's take a look! 

    Please Note: Every week we are adding new content, worksheets and website features so what you see in this video is probably already been improved and updated. :-)

  • Can I use Master Inbound as a team training resource?
    You sure can! Once you have a membership, it will cover anyone else currently working for your organization. Many of our members use our course as a training tool for all new and existing employees. It will save you a great deal of time and get them up to speed with the Inbound Marketing strategies. 

  • How can I get in touch with an instructor?
    There are a few ways to contact us. First and foremost, you can always Tweet at us using the topic #InboundEDU. We encourage you to partake in the discussion there whenever you're uncertain of something, or would like to share a comment. You can also email Luke (luke[AT] or Shannon (shannon[AT] if you'd like to have a private conversation. 
    Finally, you can always utilize the contact form at the top right of your menu to fill out a request. We're looking out for your Tweets and emails!

  • Where else can I get Inbound information?
    The Master Inbound instructors are huge on diversifying our skills, so we spend a lot of time doing research and learning more about Inbound. Our favorite resources are the HubSpot and Moz blogs, as well as sites like Search Engine Journal, Marketing Land, and Social Media Today.

  • What does Master Inbound cover? 
    Glad you asked! Here's an outline of the Master Inbound course syllabus.

         Introduction – 38 video lessons
         Building an Inbound foundation, the Inbound funnel, marketing concepts

         Drive Prospects to Your Site – 104 video lessons
         Blogging, email, SEO, social media, mobile marketing, PPC

         Converting Prospects into Leads – 55 video lessons
         Creating and promoting content to convert

         Converting Leads into Paying Customers – 29 video lessons
         Forming a campaign, selling, analysis

    All courses are offered in on-demand video format. In addition to video lessons, content is complemented by additional educational videos, suggested reading (blog posts, articles, eBooks), and a Q&A forum for members to ask questions and start discussions with instructors.

    Remember, Master Inbound is not a one-and-done course. All content is continuously updated with new information, and we encourage you to check in frequently for add-ons. Don't see a topic you'd like to learn about? Let us know, and we'll be happy to cover it in an upcoming video.

  • How does it all fit together? Can I see a sample lesson?
    There are several lessons within each course. Courses are fall into the four categories listed above. Here's an example of one course within a Master Inbound category: 

         Category: Converting Prospects Into Leads
              Course: Lead Nurturing
                   Lesson 1: Lead Nurturing - Asking for the Next Step
                   Lesson 2: Lead Nurturing in Your Signature
                   Lesson 3: Targeting Personas in Your Lead Nurturing Campaigns
                   Lesson 4: Determining the Goals of Your Lead Nurturing
                   Lesson 5: Choosing Your Lead Nurturing Topics
                   Lesson 6: Choosing Your Lead Nurturing Topics II
                   Lesson 7: Lead Nurturing Email Copywriting
                   Lesson 8: Timing for Lead Nurturing Campaigns
                   Lesson 9: Interpreting Lead Nurturing Metrics


Ready to Master Inbound?

Course registration opens 4 times a year

Subscribe to get notified when it opens and get a free copy of the eBook: "From Zero to Hero: 10 Steps To Jumpstart Your Inbound Initiative"

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