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Creating a Social Media Policy: Part II

A few days ago, I wrote a blog post on the importance of establishing a social media usage policy to clearly delineate how employees should and should not represent themselves and your business online. This type of clear communication is pivotal in maintaining your organization's overall public perception, which is irrefutably influenced by the online behaviors of your employees.

Once your company is on the same page regarding how they should represent themselves personally online, it's time to shift the focus to another equally important exercise: identifying how your branded social media accounts will be utilized.

Increase Your Engagement With Social Listening

There a lot of options when it comes to measuring your social media reach. Maybe you want to know how you can reach more people or how you can successfully promote something on social media. But, you don't know how to measure your success.

Creating a Social Media Policy: Part I

If you've ever checked out your coworkers' or employees social profiles (and let's be honest, we all have) you've probably experienced what I affectionately refer to as Werewolf Syndrome. Although employees are well behaved and professional within the confines of the office walls, sometimes their personal behavior online seems to signify they lead an entirely different life post 5 PM. You've seen it yourself: Janet from accounting has an entire Facebook album dedicated to her 4/20 themed birthday party, and Tom in HR seems to enjoy checking in at bars at 2 AM. To top it off, Tammy from the sales team uses Facebook to broadcast her vehement despise for the President and anyone who supports his communist agenda. 

How to Build Meaningful Online Relationships

As consumers continue to distance themselves from traditional advertising mediums and marketers scramble to find new ways to drive growth, it becomes essential to build meaningful online relationships with groups of people who can help to spread the good word of our brand. One of my favorite parts of working in marketing is that I am reminded daily what a small world it really is, and how many great people I'm lucky to work alongside. Hopefully, you feel the same way about your industry.

No Fail SEO Tactics that Keep on Working

As you all know SEO changes a lot. We've all been there. You just concocted a master SEO plan, and it actually worked. You are ecstatic, however the hype doesn't last too long because the algorithm changed on you.

It's important to stay up-to-date with the ever changing SEO strategies, but that doesn't have to be your everything. There are some SEO tactics that never stop working. Don't believe me? SEOmoz's Lead SEO, Ruth Burr has come up with a list that has yet to fail her in the last 6 years.

Incorporating Buyer Personas Into Your Strategy

As a marketer or business owner, you're likely familiar with the concept of a target audience. We've been told repeatedly that no product can appeal to everyone, and every business should market to a select group of individuals.

Although it's important to segment any market and identify potential buyers, the traditional concept of target audience identification leaves many critical aspects of consumer behavior aside. Buyer personas have emerged as a more holistic way to approach the process of customer-focused marketing, and play an integral role in building a comprehensive Inbound strategy.

Writing a Great Blog Post When You're Out Of Ideas

At this point in the game, it's no secret that blogging is an effective and measurable way to drive traffic to your site and earn the attention of valued prospects. Best practices help us to understand how often to blog, what our blogs should look like, how to promote, and more.

But what's a content marketer to do when we're in the office, and our ideas seem to be in the wind?

The Dark Side of Buyer Personas

As marketers, our day-to-day activities revolve around communicating with leads and prospects. We analyze strategy, fine tune offerings, and create exceptional content to please the people who keep our business growing and our paychecks coming. But how well do we really know these targeted customers, and what are we doing to ensure we're making them happy?

How to Win at Social Media Marketing

When we think about the origins and contemporary uses of social media platforms, it's understandable that the digital social sphere has mixed reviews among the business community as a legitimate tool for driving measurable profit. Facebook (in its native form) started as nothing more than a "Hot-or-Not" student ranking system, Myspace only enjoyed brief notoriety as a social network before becoming a lucrative pond for phishers, and many view Google+ membership as nothing more than an annoying requirement for using Google's other services.

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