Master Inbound

Inbound Marketing Blog


What You Need to Know About the 2013 Local Search Ranking Factors

Yesterday, Moz released their annual report on local search ranking factors. The data collected paints a telling picture of where businesses should be prioritizing their local SEO efforts, and explores ways we can gain an edge over our competition. 

What is Google Rel=Author...and How Do I Get It?

As SEO and the online ecosystem continue to evolve, creating killer content is rapidly changing from a differentiator to an expected practice. When faced with multiple sites offering seemingly uniform content, users will look for alternative means to determine the most relevant and interesting information source. And that, my friends, is where Google's rel="author" becomes your secret weapon.

A Beginner's Guide to Lead Nurturing

Inbound marketing is all about educating, helping, and inspiring our prospects as they convert in to customers. On the surface, these actions seem like a great approach to take, but their implementation leaves some marketers and business owners stumped. This is where intelligent lead nurturing comes in to play.

Thoughts on Web Design from the TemplateMonster

Marketing is actually a science, which explores the minds of customers. This principle is fundamental and should be always considered not only in marketing, but also in web design.

Unexpected Ways to Engage on Pinterest

Let's start with the facts: Pinterest is big. comScore reported it had 53.3 million unique visitors in the month of March 2013, and it's currently valued at 2.5 billion dollars. Yes, you read that right - more than two times the price Facebook paid for Instagram. So how does a network of that size fit into a branded social media marketing initiative? To answer that question, I've done some research to find the companies who are currently pinning and winning.

What is a Brand Advocate? [Infographic]

Everybody wants customers. But to achieve digital visibility and establish relationships with repeat buyers, we need more than just one time buyers. One valuable way to earn repeat customers and increase your brand's reach is through employing the use of brand advocates. This concept is gaining momentum as businesses seek new ways to earn attention online, and building them can be invaluable to your company. So, how can brand advocates impact you?

How to Organize and Optimize with a Social Media Management System

Captivating and engaging with audiences on social media is not a potential add on to your existing strategy, it's a critical component of your Inbound marketing success. But with all the social networks out there and all the different potential ways to interact, marketers and business owners are often overwhelmed by the time and creative investment required. Social media management systems have emerged as a solution to this, and today we'll be looking at how they can solve quite a few of your social media pains.

5 Reasons Your Blog is a Flop

Blogging is a pillar of successful digital marketing initiatives. But I didn't have to tell you that, because you've certainly heard the buzz by now. But blogging is changing. With increasing demands on quality and length of content, blogging is becoming less of an add-on and more of a major component of business websites. This comes with a substantial time investment, which yields great returns for some and leaves others wondering why their posts aren't delivering the traffic and customers desired.

Inbound and Content for B2B Marketing [Infographic]

Many traditional B2B marketers struggle to make the connection between content and customer acquisition. This uncertainty is natural, as we are acustomed to the idea that B2B buyers are only interested in hard numbers and have little time for "frills".

Content Marketing Case Study - Red Bull

Content persuades prospects that we are a valuable resource, it often drives people to our site, and it can be a key differentiator and branding component for savvy businesses. All of this, coupled with the growing disdain for traditional marketing, explains why brands embracing content are rising to the top. But the climb to success is more like an ice laden mountain than a grassy knoll.

Tips for Insourcing Content Creation [Video]

As you begin to lay the groundwork of your Inbound strategy, content will become increasingly important. After all, it is the basis of the Inbound methodology. But how does an already busy business find the time to create content? And where do those topics come from? 

Inbound Marketing: Tips for Business Owners To Get Started

As Inbound marketing is growing in popularity, more and more business owners are looking for ways to get started on an effective Inbound Marketing strategy. What many business owners find out is that there is a never-ending list of things you could do to boost your marketing efforts.

With so much to do, it can be a bit overwhelming. In today's blog we will look at some very effective things that you can easily implement to "get the ball rolling" on your Inbound Marketing strategy.

Prove Marketing Matters - With Metrics Your CEO is Actually Interested In [Infographic]

The life of a marketer isn't always easy. Despite the hours of effort you put into campaigns which raise awareness, engage audiences, and drive paying customers to your business, your job is still a mystery to many of your superiors. You may feel as if you're constantly struggling to prove the value of your job and work, which can get tiring.

Improve Email Marketing Metrics - the Easy Way

You know what I don't like? Putting a lot of work into something, and getting nothing out of it. Just last night, the Pinterest-inspired cookies I spent 60 minutes and $10 creating came out tasting like styrofoam. But it's nice to know I'm not the only one unimpressed with the fruits of my work. We all experience disappointing returns on effort all the time – in relationships, in expensive products we buy and don't love, and unfortunately, sometimes in our marketing.

The Beginners Guide to Improving SEO after Dropping in Results

On May 10th 2013 Google launched their second version of the algorithm update called "Penguin". This update affected roughly 2.3% of all searches and is aimed at targeting websites with low or manipulative SEO characteristics.

With the roll out of this new update, thousands of websites shifted in the search results, some for the worse and some for the better. In today's blog we are going to explain what you need to do if your website dropped in ranking post penguin to help regain a top ranking on Google.

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